T-Mobile hijacks Jimi Hendrix
When
Jimi Hendrix stepped out at the end of the Woodstock festival, he had
an audacious and magnificent notion. He played the United States
National Anthem solo. It was extraordinary. He managed to capture in a
brief solo everything right and wrong about the song, and at the time,
the country. Could Hendrix play the sound of bombs bursting over
Vietnam? Have you HEARD it?
It was one of the boldest artistic
creations of the 20th century. Mind you, this was a time when merely wearing
an American shirt could get you arrested. The war had raged for years,
thousands were dying daily (yes, daily) under an onslaught of American
bombing runs…and Hendrix had the guts to perform The hallowed Star Spangled Banner in public, at an
anti-war festival which nearly established a country within a country:
American people opposed to the war who still loved America.
To
have that moment used, cheapened and stolen in order to help a near
monopoly sell time on the once virtually public airwaves, which we should own as citizens, is an insult of the
highest order. They don't even credit him. Watch it, but please don't support it. This is what you get when a production assistant with no idea of history makes musical selections.
Don't even get me started on the Geico Motorcycle insurance ad using THE ALLMAN BROTHERS, two of whom DIED riding them.